Supporting Institute of Financial Professionals Australia (IFPA) Members to Lead the Future of Advice
Affordable Digital Advice & SMSF Solutions - Powered by
The accounting profession is consistently ranked as Australia’s most trusted adviser. IFPA members already sit at the centre of their clients’ financial lives, yet many clients now expect broader support across personal advice, superannuation, SMSFs and financial wellbeing.
moneyGPS has partnered with IFPA to help members confidently and compliantly expand their service offering, without the cost, complexity or risk of holding an AFSL.
This partnership enables IFPA members to become leaders in the delivery of affordable personal advice and financial wellness, while strengthening client relationships and creating new, recurring revenue streams.
The partnership also supports firms who have existing relationships with external providers or internal services which can be incorporate onto the moneyGPS platform.
Why This Matters for IFPA Members
Client needs have changed. Australians increasingly want:
- Affordable, accessible advice – not just at tax time
- Clear guidance on superannuation, retirement and SMSFs
- Support that is digital, simple and easy to act on
At the same time, traditional advice models are costly, time-intensive and difficult to scale, particularly for accounting firms.
moneyGPS bridges this gap.
It allows IFPA members to extend their trusted adviser role into personal advice and SMSFs, while moneyGPS manages the advice delivery, compliance, technology and client engagement end-to-end.
What moneyGPS Provides IFPA Members
1. Digital Personal Advice - Without an AFSL
moneyGPS is an AFSL-backed digital advice platform with AI capability, that delivers compliant personal advice across key client needs, including:
- Superannuation and consolidation
- Retirement planning and income strategies
- Insurance needs
- Investments and cash-flow
Other financial services include : lending & finance, estate planning, online wills, aged care services and many others and access to the moneyGPS Advantage program (nil cost) – providing clients with access to thousands of retail offerings, cost-of-living support (Coles & Woolworths benefits).
Advice is delivered via single-topic Statements of Advice (SoAs), making it affordable, understandable and easy for clients to engage, particularly PAYG clients, SMEs, younger professionals and pre-retirees.
All clients can access their Financial Wellness Report which provides a roadmap to help them achieve their financial goals.
All advice is delivered under the moneyGPS AFSL
No licensing or compliance burden for IFPA members
2. A Dedicated SMSF Digital Solution for Accountants
moneyGPS is the only digital advice platform in Australia committed to supporting the accounting and SMSF profession.
For IFPA members with SMSF clients, moneyGPS provides:
- The SMSF Check-Up Report, a structured factual analysis supporting annual reviews, investment strategy discussions, fund entry or exit decisions, and generating more opportunities for tax advice.
- A roadmap to a suite of NEW digital SMSF Statements of Advice, targeted for release by end FY26
With over 560,000 SMSFs and growing regulatory expectations around advice documentation, digital SMSF SoAs represent a step-change for the profession by improving compliance, efficiency and client outcomes.
3. Financial Wellness & Engagement - Beyond Advice
moneyGPS integrates education, tools and guidance that help clients understand their position before advice is delivered.
Through the integration of moneyGPS’s Your Financial Wellness program, clients can:
- Receive a globally recognised Financial Wellness Score
- Build financial literacy and confidence at their own pace
- Be guided seamlessly from education to action
For IFPA members, this means better-prepared clients, higher engagement and more meaningful advice conversations.
4. End-to-End Marketing & Client Engagement
moneyGPS does not simply provide technology, it delivers a complete go-to-market solution for IFPA members.
This includes:
- Client launch campaigns and EDMs
- Ongoing education, nudges and content
- GPS Coaches to support clients through their advice journey
- Ongoing analytics and reporting
Your firm remains at the centre of the relationship, while moneyGPS handles the heavy lifting.
5. A New Revenue Stream for IFPA Members
moneyGPS operates on a transparent revenue-share model, allowing IFPA members to:
- Monetise advice demand they already see in their client base
- Create recurring, scalable income
- Do so without employing advisers or increasing overheads
Commercial terms are tailored for IFPA members, including:
- Firm subscriptions & Employer programs
- Revenue sharing aligned to usage and growth
Supporting IFPA Members in Practice and in Commerce
The partnership supports:
- Members in public practice, extending services to individual tax, SME & SMSF clients
- Members working in commerce, providing financial wellness and advice programs to their employers
moneyGPS works equally well for individual firms, multi-partner practices, and employer-based programs.
Why moneyGPS
- Built specifically for accountants – not adapted from advice models
- Only digital provider fully committed to the accounting profession
- Proven take-up across accounting firms, employers and institutions
- AFSL-backed, compliant and scalable
- SMSF-focused, with digital SoAs on the roadmap
Next Step for IFPA Members
IFPA members are invited to explore how moneyGPS can support:
- Your firm
- Your staff
- Your clients and SMSF trustees
View a live platform demonstration – Explainer Videos: Advice & SMSF
Quotes from existing IFPA-moneyGPS subscribers + clients
FAQ’s - 12 Questions
What Firms Ask Us Most - moneyGPS Advice
No. All personal advice is delivered under the moneyGPS AFSL, so your firm does not need its own licence or additional compliance infrastructure.
Clients can receive single-topic digital Statements of Advice across superannuation, investments, insurance, retirement planning fort $180 gst – a fraction of traditional advice costs.
moneyGPS is designed to extend your service, not replace it. Your firm remains the trusted adviser, while moneyGPS delivers scalable advice and guidance in the background. It also supports any in-house financial planning service.
Yes. The platform is purpose-built for non-advised and under-advised Australians, including PAYG clients, SMEs, younger professionals and pre-retirees.
Very little. moneyGPS provides onboarding, marketing, communications and client support, including GPS Coaches and AI assistance.
Firms receive a share of advice and service revenue, creating a new recurring income stream with no fixed adviser costs or lock-in.
What Firms Ask Us Most - moneyGPS SMSF
moneyGPS provides strategic personal advice and factual analysis, complementing but not competing with your tax and compliance services.
It is a digital, factual review of an SMSF, supporting annual reviews, entry/exit decisions, investment strategy discussions and trustee obligations.
Yes. moneyGPS is developing a suite of digital SMSF SoAs for release by end of FY26, an Australian first.
Trustees are legally required to obtain advice for many SMSF decisions, including establishment, wind-up, investment strategy changes and contributions.
It improves efficiency, increases client engagement, strengthens trustee compliance, and creates new advisory revenue opportunities without extra staff.
Yes. moneyGPS is the only digital advice platform built specifically to support the accounting profession, including SMSF specialists.