The 2024 Australian Financial Industry Awards recognised Finchley & Kent as the Financial Practice of the Year in the category for firms with 11 or more employees, a testament to their exceptional innovation and client-focused approach. Under the leadership of Director Sam El Shammaa, Finchley & Kent has set a benchmark for excellence in the financial services sector.
In this exclusive Q&A with the Institute of Financial Professionals Australia (IFPA) Acting General Manager, Ky Wilson, Sam shares insights into the strategies behind Finchley & Kent’s success, their dedication to professional development, and the values that drive their continued growth.
Ky Wilson: Sam, congratulations to Finchley & Kent on being named Financial Practice of the Year for practices with 11 or more employees. How does it feel to receive this recognition?
Sam El Shammaa: Thank you, Ky. It’s an incredible honour to be recognised in this way. This award is a testament to the hard work and dedication of our entire team at Finchley & Kent. It validates our commitment to delivering tailored, high-quality services and reinforces our vision of setting new standards in the financial services industry.
Ky: The judges praised your practices, particularly the development of your adviser portal and integration with Dash Technology. Can you tell us more about these initiatives?
Sam: Absolutely. Innovation is at the heart of everything we do. Our adviser portal centralises all essential tools and resources, making it easier for our advisers to access information and deliver faster, more accurate services to clients. The integration with Dash Technology, strengthened by recent partnerships with Adviser Logic and Intelliflo, have been truly transformative. By automating key processes like fact-finding and file notes, we’ve reduced paperwork time by up to 60%. These advancements have not only improved adviser efficiency but also enhanced the overall client experience by streamlining operations and ensuring compliance.
Ky: The Fortune SMA series in partnership with Resonant has also been highlighted as a forward-thinking investment solution. What makes it unique?
Sam: The Fortune SMA series reflects our commitment to offering customised, effective investment strategies. This partnership with Resonant enables us to deliver tailored managed accounts that align with each client’s unique financial goals. It’s not just about providing a service; it’s about creating a solution that truly meets individual needs, offering transparency, flexibility, and better outcomes. Competitive pricing further enhances the appeal of this innovative approach which has been a key factor in expanding our client base and increasing assets under management.
Ky: Finchley & Kent has also shown a strong emphasis on compliance and professional development. How do these priorities shape your business?
Sam: Compliance and professional development are foundational to our success. We’ve enhanced our compliance framework by combining internal and external expertise, ensuring we remain ahead of industry regulations. For professional development, we offer a robust CPD program, mentorship for new advisers, and regular training on both technical and soft skills. By equipping our team with the latest tools and knowledge, we ensure they can deliver the highest quality advice while adhering to strict ethical standards.
Ky: Beyond your practice, Finchley & Kent has demonstrated a commitment to community engagement and industry contribution. What drives these efforts?
Sam: We believe in giving back, both to our community and the industry that supports us. Whether it’s sponsoring financial literacy workshops, collaborating with industry associations, or sharing insights at conferences, our goal is to make a positive impact. We’re also passionate about fostering partnerships, such as with mortgage brokers and executive coaches, to provide comprehensive solutions that enhance our clients’ financial wellbeing. These efforts reflect our belief in the power of collaboration and continuous improvement.
Ky: Lastly, what advice would you offer to other financial practices aiming for excellence?
Sam: My advice would be to focus on innovation, client-centricity, and continuous improvement. Invest in technology that enhances efficiency and client experience. Foster a culture of professional growth and ethical practice within your team. Most importantly, listen to your clients and adapt to their needs. Excellence is achieved by combining forward-thinking strategies with a commitment to delivering genuine value.